Vrelo is a mobile-native platform that gives personal trainers the infrastructure to run their business from the gym floor.
Under one slogan
Book. Train. Get Paid.
The Name
Vrelo is a Serbo-Croatian word for “source” or “spring”, referring to the place where water begins to flow. The name was chosen to reflect Vrelo’s role as the starting point for PTs, clients, sessions, and payments. Its sound also carries a subtle sense of movement and momentum, which fits the nature of the product.
The Mark
The goal was to create a mark that feels simple at first, but reveals more the longer you look at it. The same shape can be read as a calendar, a secure box, a dumbbell, or a drop of water, connecting different parts of the product without making any of them too literal.
The final black-and-white mark is intentionally quiet and functional. It works as a small app icon just as well as it does as part of the wider Vrelo identity.
The final black-and-white mark is intentionally quiet and functional. It works as a small app icon just as well as it does as part of the wider Vrelo identity.
